But what about the costs? Also read: This is how you Special Database remain visible as an entrepreneur on Instagram in corona time [5 examples] Facebook reaches lowest CPM in ages Besides the online media use of the consumer, another important factor of your campaign result is what the competition is doing. In Facebook , not only your industry Special Database peers are competitors. You compete with organizations that are currently advertising to the same target group. This battle will be fought through an auction on Facebook where the winner will be determined based on three factors: bid Estimated Action Rates Ad Quality If you want to know Special Database more about what exactly happens during the auction, I refer you to Facebook.
The offer For now I will focus on one part of Special Database the auction, the bid. You can set the bid in Facebook in many ways. You can opt for an automatic bid where Facebook tries to achieve the best results at the lowest Special Database possible cost. But you can also opt for a manual bid where you bid more than the competitor. The less competition at the auction, the less likely it is that the price at the auction will be pushed up by other organizations. Are there now fewer companies that advertise on Facebook? Facebook itself said the following Special Database about this in their Q1 report of 2020.
We experienced a significant reduction in Special Database the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020. At the end of March, Facebook saw a significant decrease in companies that advertise, and therefore also in their advertising prices. It is estimated Special Database that about 30% of advertising revenue comes from the travel and film industry. You can imagine that those sectors have put all marketing budgets on the back burner. This is how Facebook runs according to Needham & Co. Analyst Laura Martin has lost 50 million in advertising costs just by postponing Special Database the new James Bond film 'No Time To Die'.